Denim is the New Black
Women's ApparelOpen for Business
Welcome to Denim Is the New Black, a style website (with a bit of everyday life thrown in to keep things real). We are thrilled that you are here! Think of us as your girlfriends that LOVE to shop – we are here to make the shopping process painless and keep you looking and feeling stylish.
If we had to define our style, it would be best described as “street style”- everyday looks that appear effortlessly thrown together, purposeful and chic. We believe in investing in the best basics we can afford, and feel strongly that this is the foundation of a great wardrobe. We lean heavily on denim and add a solid dose of “edge” and the occasional trend to keeps things fresh and fun.
We hope to be a voice for women saying STYLE HAS NO AGE. Getting older does not mean that we have to fade into the background. The older we get, the better we know ourselves, and the easier our style choices become. So, no matter your age, we hope you find your style! Style is confidence, and confidence is sexy.