FREE Seminar: Successful Trade Show Strategies

Now, more than ever, your trade show marketing
program must generate sales and profits

FREE Seminar: Successful Trade Show Strategies

Thursday, November 14, 2013

Successful Trade Show Marketing Strategies helps you get results by revealing the essential aspects of a successful trade show program.

What you'll learn at the Skyline seminar, Successful Trade Show Marketing Strategies:

Trade Shows and Events - Your Strategic Choice:

Powerful statistics that help justify your trade show program

The surprising size and strength of the trade show industry

Trends driving change in the trade show industry

Setting Measurable Objectives:

The four core trade show objectives and reasons for exhibiting

How to create more effective objectives

How to calculate 5 popular measures of success

Selecting Shows and Spaces that Work:

Understanding show choices -- horizontal, vertical, regional, national

Best sources for finding new shows

Booth spaces to seek and to avoid

Exhibit Design -- Selective Attraction:

Designing your exhibit for maximum impact and functionality

How your objectives dictate your exhibit shape

See examples of good and bad exhibit design, and find out why they succeed or fail

Promoting Your Participation - Before / At / After:

Why promotions are essential to greater success

3 elements of a successful pre-show promotion

The rule of at-show and post-show promotions

Staffing the Show:

How to select booth staffers that get more leads and better represent your company

The 6-step process to successful booth staffing

How to take leads field sales reps will follow up

You will also see many examples of successful exhibit solutions in a variety of sizes -- from portable displays to massive islands -- as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!

FREE Seminar: Successful Trade Show S...

Date and Time

Thursday Nov 14, 2013
9:30 AM - 1:30 PM PST

Thursday, November 14, 2013
Two sessions: 9:30 am & 1:30 pm

Location

Skyline San Diego
6455 Weathers Place
San Diego, CA 92121

Fees/Admission

FREE

Contact Information

Sarah Walker (858) 552-9033 ext. 301
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