The Business Forum

Marketing Made Simple and Affordable!

Web, Social Media, Email and Traditional

Presented by Lane Elliott

Internet ready laptops are welcomed so that you may follow along with the presentation.

• How to take advantage of marketing on the web at little to no cost.
• You can do it yourself! Marketing your brand, service and goods on the web.
• Learn steps you can take to optimize your website, social media, email and traditional marketing.
• Your budget should not limit your exposure, play with the bigs guys and get big results within your budget.

• Where do you really need to be. Every business has different needs.
• How to get to these spaces.
• What to do when you get there.
• How to do your own competitive analysis.
• How to prioritize for your business needs.
• How to do create an effective message.
• How to create or find relevant content for your website and social media sites.
• How to post, listen, engage and respond on social media sites.
• How to find the time to do it.
• How to tie in your web marketing with traditional marketing and materials.
• Create media rich website, social media sites and marketing materials.

About the Speaker

 

Lane Elliott, the founder and CEO of Off the Rock Media dba WeTubeU brings over 34 years of business and sales experience with her. A quarter century of that experience was manufacturing, marketing, merchandising and distributing apparel and related apparel merchandise. Lane has produced over 600 million dollars in sales to client and retailers.

As sole proprietor of a private label manufacturing service, Executive Vice President of a mens sportswear manufacturer and importer, owner of a marketing and merchandising consulting company, general partner of a small leather goods manufacturer; her hands-on management style energized others with positive and very profitable results.

In-depth knowledge of design, strategic planning, merchandising, marketing, production, purchasing, computer-assisted-design (CAD), graphic arts and sales management have supported these businesses to succeed. Additional strengths include implementing, planning and marketing new business concepts and merchandising to the consumer and their needs.

Sales ability, creativity, truly caring for the needs of clients; coupled with tested and proficient business skills, as well as optimism and perseverance support her appetite for success.

Lane is originally from Los Angeles, lived 21 years in New York and now resides in San Diego.  Lane's daughter Samantha is a freshman at SDSU.