Leaders of Change: The UGG Story
The Ugg Story
Brian Smith, Founder of the world famous UGG Australia Brand.
Graduating in 1978 as a Chartered Accountant in Australia, Brian came to California looking for the next big opportunity to bring back to Australia.
While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US.
With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.
Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.
Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.
He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity.
While studying at the UCLA Graduate School of Management he observed that there was no sheepskin footwear in the US.
With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.
Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life.
Brian has authored the book “The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul”, is a sought after Keynote speaker and mentors small business owners.
He spends his time with his family and friends in Southern California and enjoys surfing and contributing to humanity.
The first 40 registrants will receive a signed copy of Smith's book, The Birth of a Brand.
Leaders of Change: The UGG Story
Date and Time
Tuesday Mar 29, 2016
11:30 AM - 1:00 PM PDT
11:00 am Check In
11:30 am Presentation
Location
Sony Electronics
16535 Via Esprillo
San Diego, CA 92127
Fees/Admission
NSDBC Members - $49
Non-Members - $69
Dedicated Table for 7 - $450
First 40 registrants receive a signed copy of Brian Smith's book, The Birth of a Brand
