New Tourism Initiative Launched for North San Diego

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April 20, 2017
April 20, 2017  San Diego –North San Diego Business Chamber has launched a new tourism initiative to drive visitors to North San Diego because of the economic importance of tourism on our region.  This initiative will support small business visibility and drive traffic into their business while giving visitors many reasons to come North for an experience.

"We're implementing a proactive marketing strategy to strengthen an important industry in the North San Diego region," said Debra Rosen, President and CEO of the North San Diego Business Chamber. "This effort will ensure continued visitor traffic to the region while showcasing what North San Diego has to offer, driving new visitors to the area." “The economic benefit of thriving tourism is good for business and communities.”

The Tourism initiative has been developed and implemented by the tourism members of the Chamber and will include all tourism businesses north of interstate 8 up to the Riverside county line. The Chamber will work with local organizations and businesses to market this proactive tourism campaign aimed at driving weekend traffic to North San Diego for its wineries, breweries, restaurants, gaming, spa’s, golf, resorts, and more.

The new website is designed to provide visitors and residents with information on upcoming events, local attractions, things to do, and places to eat. The site also includes blogs on hidden gems, and places to experience along with directories of all businesses that are tied to the tourism industry.

InnoVision Marketing Group has partnered with the Chamber and will be managing the strategic social media campaign and creative driving the weekend visitors. The Chamber has hired a full time marketing specialist that will focus on bringing local visitors up to North San Diego for all that it has to offer.
Title partners Harrah’s Resort Southern California, Pala Casino Spa & Resort, and Casino Pauma have provided the budget for the targeted marketing campaign. 100% of their funds will go direct to the marketing efforts.

According to the San Diego Tourism Authority, in 2016, there were 34.3 million visitors to San Diego, of which more than 17.2 million stayed overnight and more than 17.1 million were day visitors.  
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Debra Rosen, President and CEO, (858) 487-1767