Member Spotlight: Exposure Skate

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October 21, 2019

Tell us about your company.

EXPOSURE Skate is a 501(c)(3) nonprofit dedicated to empowering women through skateboarding. Exposure Skate Organization provides free and accessible skateboarding programs to women and girls of all ages, created to empower and inspire through the strength of sport. Exposure Skate Organization uses skateboarding to address the issue of lack of access and inclusion within females within skateboarding and, in turn, action sports. Our goal is to have our participants take the empowerment that is inherent in action sports and apply it to all areas of their lives to consistently grow, develop and lead healthy lifestyles. Our programs are inclusive to women and girls both locally in San Diego County and from all over the globe, with women traveling from as far as South Africa, Brazil, and China to compete in our annual competition. We have now grown to include a youth program, Skate Rising, and monthly Adult Women's Skate Clinics.

 

What products or services does your business provide?

Exposure offers three main components, Exposure Annual All Female Skateboarding Competition, Adult Women's Learn-To-Skate Clinics, and our Skate Rising Youth Program. Exposure hosts the largest all-female skateboarding competition in the world, drawing over 160 female competitors from 15 countries around the world, unifying women through their shared passion for skateboarding. Through our competitions, we have offered over $60,000 in prize money annually and have led the way for young athletes in the sport to gain visibility and equal opportunity. Proceeds from the annual event support domestic violence survivors at a local shelter as we believe in that when we provide all women with the tools that they need to empower themselves, we restore the communities that we live in. Our youth program, Skate Rising, partners with local companies and organizations to provide educational sessions centered around a theme, followed by a relevant service project, prior to the tailored skate clinics at each event. Many of the Skate Rising Girls have been participants for many years, partaking in service projects from creating backpacks for low-income students at North County Lifeline Services to assembling kits for patients at Rady Children's Hospital. The mission of Skate Rising is to inspire and encourage girls of their own worth and strength, through learning opportunities. Then, use those attributes for good through serving the needs of people and worthwhile community causes.

 

What was the most memorable or successful moment in your business' history?

The most memorable moment in our Organization's history was when 12-year-old competitor, Alana Smith, completed a 540 McTwist at our 2012 Exposure Annual Women's Benefit Competition. This was only the second time a female has completed the trick in a competition setting, making it a truly groundbreaking moment to progress women's skateboarding. This moment solidified why the work that we do is important because without the space that we created with Exposure Alana would not have been provided the opportunity to make accomplish this incredible feat. Alana's 540 McTwist, which took her a year to practice, was a chance for both male and female skateboarders to support females' strides in the sport. As Alana continues to gain recognition internationally for skateboarding, we remember how important our competition can be in order to push young women forward in the pursuit of their dreams, in skateboarding and beyond. Every time we see a young girl or woman take a healthy risk, accomplish a trick that they have been working on, help someone in need, or leave one of our events with a smile on their face, we consider this to be a success.

 

Tell us an interesting fact about your business.

  1. We often have meetings at our homes, which have skate ramps and/ or bowls to skate in!
  2. We have a Skate Rising chapter in Phoenix as well!
  3. Our Co-Founder, Amelia Brodka, is currently traveling in Olympic qualifiers on behalf of the Olympic Polish Women Skateboarding Team.
  4. Exposure Organization was birthed from UNDEREXPOSED - A Women's Skateboarding Documentary, a documentary that examines the skateboarding industry's approach to how it markets, promotes and supports women within the sport, which Amelia produced while she was a student at USC. You can stream it on Amazon!

 

What tips/advice can you offer that is related to your business' industry?

There is extreme strength in alignment with like-minded organizations and in partnership because it broadens your scope of contacts, ideas, and inspiration. Your business should be relatable and your mission clear, but it's okay if the unique approach doesn't resonate with everybody. Be strategic about the market that you are trying to reach and let the data and a strong passion for what you are offering to be the driving force behind your business or organization.

 

Do you have any upcoming events or information you want your fellow Chamber Members and the community to know about?

Mark your calendars for our annual event on November 2nd at the Vans Skatepark in Huntington Beach! Our 2019 Exposure Open Competition will bring women from different ages and cultures to compete together, push themselves to reach their athletic goals and inspire one another through skateboarding. In addition to the competition, the event includes a vendor village, food vendors, interactive art, service projects, autograph signings, all while donating a portion of the proceeds from the event to a domestic violence survivor shelter partner. Additionally, we have a Skate Rising event at the YMCA in Encinitas on Saturday, September 14th and an Adult Women's Clinic on Sunday, September 22nd at the Encinitas Community Park. All events are free and open to the public, and we provide all the necessary equipment and coaching. We highly encourage all individuals to get out of their comfort zone and try a new skill with Exposure!

 



 


 

For more information on Exposure Skate Organization visit https://exposureskate.org/

 

Contact:
Kiva Barry
(760) 473-0134