Member Spotlight: Century Club of San Diego/Farmers Insurance Open

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June 14, 2018

Tell us about your company.

The Century Club of San Diego is a 501 (c)(3) nonprofit that operates San Diego’s annual PGA TOUR event, the Farmers Insurance Open at the historic Torrey Pines Golf Course to impact the community economically and charitably.

What products or services does your business provide?

Hospitality to entertain - Along with best-in-class partners, we have focused on the guest experience by creating exciting venues, locally-inspired food and beverage menus in a highly social atmosphere. All this while enjoying the incredible views of Torrey Pines and drama unfold "inside the ropes" among the PGA TOUR's best players.

Branding Opportunities - Reach our highly sought out demographic of attendees and make an impact with thousands of impressions.  Target your audience through presenting sponsorships, maximize exposure via quiet or hole signs.

PGA TOUR player experience - Experience what it is like to be a PGA TOUR player by competing in our Pro-Am. "Tee it up" on Torrey Pines in tournament conditions as you and your clients team up with a PGA TOUR player for a priceless memory "inside the ropes."

What was the most memorable or successful moment in your business' history?

The commitment of Farmers Insurance as our title sponsor. First, stepping in as title sponsor in the midst of the Recession in 2010 and again in 2018 by extending the commitment through 2026. A southern California company committed to the San Diego community.


What is an interesting fact about your business?

First question after telling people what we do, "You must play a lot of golf?" The reality is we may play 10-15 times a year with clients and prospective clients. Being on the business side of a major sporting event, our team's background is predominantly professional team sports.


What tips/advice can you offer that is related to your business' industry?

People have infinite choices on how to spend their entertainment and leisure dollar. You must stay relationship-oriented. A transactional approach ensures a race to the bottom.


Do you have any upcoming events or information you want your fellow Chamber Members and the community to know about?

Farmers Insurance Open
January 24-27, 2019 


For more information on Century Club of San Diego/Farmers Insurance Open, please visit their website at
Gema Deleon
(858) 886-4653