Member Spotlight: Bellus Academy

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June 14, 2019

Tell us about your company.

Bellus Academy is a visionary and a global leader in professional beauty education including cosmetology, esthetics, barbering, make-up artistry, nails and spa education. Recognized by the prestigious Intercoiffure Mondial in 2015 as “Best Continental Academy - North America region”, Bellus Academy is continuing a legacy of leadership. In 2018, Bellus Academy became the first beauty school in North America to offer the prestigious CIDESCO USA Skincare certificate. CIDESCO has long been recognized as the elite standard of skincare education by Europe’s most established spas. In May 2019, Bellus Academy owner Lynelle Lynch was honored with “Advancement in Esthetics Education” award during the Repêchage 21st Annual International Conference in New York City.

However, the most distinguishing factor separating Bellus Academy from other programs is the collective success of its graduates. From working behind the scenes at New York Fashion Week to appearing in the industry’s leading trade publications and owning some of San Diego’s most elite salons, Bellus Academy students enter the industry prepared to work with the most acclaimed professionals in beauty. As a proud member of the San Diego community for more than a decade, Bellus Academy has carved out a reputation for giving back. This heart for service is evidenced by two “Community Service – Gold” awards presented by the CAPPS – the California Association of Private Post-Secondary Schools.” Bellus Academy owner Lynelle Lynch is the visionary behind Beauty Changes Lives, a non-profit that equips and empowers next generation beauty and wellness professionals. Beauty Changes Lives has awarded more than 500 scholarships since its inception as a non-profit in 2013.


What products or services does your business provide?

Bellus Academy provides basic and advanced education to prepare students for beauty and wellness careers in the areas of cosmetology, esthetics, barbering, make-up artistry, and professional nails. The Bellus Academy salon and spa provide comprehensive beauty and spa services including state-of-the-art facial treatments, microdermabrasion, lash extensions and advanced coloring processes.


What was the most memorable or successful moment in your business' history?

Looking back at Bellus history we have celebrated many milestones and achievements and what ties them all together is the Bellus spirit of mentorship. The success of Bellus is attributed to the dedication and passion exemplified by our educators and staff. Over the past years, our educators have mentored countless students in major industry competitions where they have enjoyed placing first in many instances. More importantly, our students have experienced firsthand what true dedication hard work and talent can achieve all under the caring direction of our incredible Educators. In 2012, our very own Director Of Education Matt Holm represented the United States at the World Wella Trendvision competition in Spain, where he competed alongside hundreds of artists from all over the world. Bellus is dedicated to shaping the future of this incredible industry and recognizes the commitment of its Educators and staff as our most celebrated achievement.


What tips/advice can you offer that is related to your business' industry?

Look for a salon that invests in the future of its workforce and is committed to education. Like all industries, beauty is ever evolving as new therapies, technologies and treatments evolve. Bellus Academy partners with extern salons throughout Southern California in a symbiotic commitment to education and learning. These externships are further supported by learning that takes place at the professional beauty industry’s most prestigious shows and events including the ISSE Expo in Long Beach, Intercoiffure, and America’s Beauty Show.


Do you have any upcoming events or information you want your fellow Chamber Members and the community to know about?

On Sunday, July 14th from 6:30 to 9pm Bellus will be hosting it's 2nd annual "Artists United: A Creative Collective" event at Headlines the Salon in Encinitas. This is an evening of artistry and innovation. Featured artists include the Bellus Pro Team, The Kingly Hair Group, Three Education, Varsity Education and Team Headlines. This event is complimentary and will include various raffles where attendees can win educational workshops, tools and so much more! DJ Susan will be providing the music and we will be offering complimentary drinks and food as well. We look forward to bringing the beauty community together for an inspirational evening and hope to see you there!






For more information on Bellus Academy visit


Ariana Torres, Artistic Marketing Manager