BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20141120T153000Z DTEND:20141120T170000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Professional Development Forum - November 20 DESCRIPTION:6 Steps to a Winning Brand\n \n\n\nWhether you're an entrepreneur or a mid-sized business\, your brand is vital to your success. Learn the 6 steps to develop a great brand that will drive new sales and increase customer loyalty. \n\n\n Understand your customer\n Determine what makes you different\n Develop relevant messaging\n Understand how to define your brand's personality\n Identify the right creative resources to make your brand shine\n\n\nPresented by Steven Bellach and Miro Copic\n\n \n\n \n\nAs co-founders of BottomLine Marketing\, a brand and marketing consulting firm celebrating its 10th anniversary\, Miro and Steve have worked with companies ranging from entrepreneurial start-ups to Fortune 50 companies. \n\n\n\nBoth Miro and Steve are passionate about brands. They started their successful careers at Fortune 500 companies. \n\n\n\nMiro worked for Frito-Lay\, 20th Century Fox and Hasbro and Steve worked for Pillsbury\, Tropicana\, ProFlowers.com and Jenny Craig. Both have been senior marketing leaders and general managers of corporate divisions and early stage technology companies.\n\n\n\nCurrently\, Steve teaches a "Brands in Social Media" seminar in the executive education program at UCSD Rady School of Business\, and for the last 7 years\, Miro has been teaching the Branding course in the San Diego State MBA program. X-ALT-DESC;FMTTYPE=text/html:


\n6 Steps to a Winning Brand

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Whether you&rsquo\;re an entrepreneur or a mid-sized business\, your brand is vital to your success. \; Learn the 6 steps to develop a great brand that will drive new sales and increase customer loyalty.
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  1. Understand your customer
    2. \n
  2. Determine what makes you different
    3. \n
  3. Develop relevant messaging
    4. \n
  4. Understand how to define your brand&rsquo\;s personality
    5. \n
  5. Identify the right creative resources to make your brand shine
    6. \n
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Presented by Steven Bellach and Miro Copic
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 \; \; \; \; \; \; \; \; \; \; \; \; \; \; \; \;
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As co-founders of BottomLine Marketing\, a brand and marketing consulting firm celebrating its 10th anniversary\, Miro and Steve have worked with companies ranging from entrepreneurial start-ups to Fortune 50 companies. \; \;
\n
\nBoth Miro and Steve are passionate about brands. They started their successful careers at Fortune 500 companies.  \;
\n\n

\nMiro worked for Frito-Lay\, 20th Century Fox and Hasbro and Steve worked for Pillsbury\, Tropicana\, ProFlowers.com and Jenny Craig.  \;Both have been senior marketing leaders and general managers of corporate divisions and early stage technology companies.
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\nCurrently\, Steve teaches a &ldquo\;Brands in Social Media&rdquo\; seminar in the executive education program at UCSD Rady School of Business\, and for the last 7 years\, Miro has been teaching the Branding course in the San Diego State MBA program. \;
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\n LOCATION:North San Diego Business Chamber 10875 Rancho Bernardo Road\, Ste. 104 San Diego\, CA 92127 UID:e.784.3626 SEQUENCE:3 DTSTAMP:20260418T170358Z URL:https://chamber.sdbusinesschamber.com/events/details/professional-development-forum-november-20-11-20-2014-3626 END:VEVENT END:VCALENDAR