BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P3D REFRESH-INTERVAL:P3D CALSCALE:GREGORIAN BEGIN:VEVENT DTSTART:20200507T200000Z DTEND:20200507T220000Z X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Marketing Insights: Crafting Your Narrative During a Crisis DESCRIPTION:Marketing Insights: \n\nCrafting Your Strategy and Narrative During a Crisis\n\n\n\nCOVID-19 has effectively revolutionized the way that business will be done\, forcing organizations to adapt and find creative ways to stay connected with consumers. With many businesses shifting to a more virtual environment it is critical to understand the new marketing landscape and identify new strategies.\n\n\n\nJoin us on May 7th for an interactive panel presentation and discussion about how your organization can turn challenge into opportunity. \n\n\n\nDialogue to include but not limited to:\n\n Creating Powerful Narratives\n \n Making Connection: Illustrate how are we all in this together\n Showcase how you are connecting and partnering with customers\, companies and organizations to get through this challenging time\n Authentic and relatable stories\n \n \n The Importance of Human-Centered Marketing\n \n Shifting your mindset\, messaging\, and strategies from organization-centric to customer-centric\n Why you should focus on building community\, and how to do it\n Quick bonus: The importance of accessibility\, and why you must weave it into all your marketing effort\n \n \n How Small Businesses Can Show Large Acts of Resilience\n \n Change products or services to during COVID\n Flipping your business delivery system on its head\n Consider new vertical markets\n \n \n Marketing Tips in the Age of Social Distancing\n \n Marketing virtually using social media\n Tips to generate virtual demos and presentations\n Secrets to better virtual meetings\n Power of adding e-commerce to your business\n \n \n\n\n\nPanelists:\n\n \n\n \n \n \n Michael Brown\n\n Vice President\, Marketing & Communications\n\n Port of San Diego\n\n \n \n \n\n \n\n\n \n \n \n Dave Woods\n\n Founder\, Strategist & Designer\n\n Deedub\, Inc.\n \n \n\n \n\n\n \n \n \n Marlee Ehrenfeld\n\n Principal\, Chief Creative Officer\n\n MIG\n \n \n\n \n\n\n \n \n \n Bob Nance\n\n President & CEO\n\n Push Marketing\n \n \n\n\n\n\n\n\n\nModerator:\n\n\n \n \n \n Todd Kern\n\n Chief Marketing Office\n\n Frontwave Credit Union X-ALT-DESC;FMTTYPE=text/html:
\nMarketing Insights: \;
\nCrafting Your Strategy and Narrative During a Crisis
\n
\nCOVID-19 has effectively revolutionized the way that business will be done\, forcing organizations to adapt and find creative ways to stay connected with consumers. With many businesses shifting to a more virtual environment it is critical to understand the new marketing landscape and identify new strategies.
\n
\nJoin us on May 7th for an interactive panel presentation and discussion about how your organization can turn challenge into opportunity. \;
\n
\nDialogue to include but not limited to:\n\n
\nPanelists:
\n \;\n\n \n \n \n \n \n \n
Michael Brown
\n Vice President\, Marketing &\; Communications
\n Port of San Diego
\n  \;
\n \;\n\n\n \n \n \n \n \n \n
Dave Woods
\n Founder\, Strategist &\; Designer
\n Deedub\, Inc.
\n \;\n\n\n \n \n \n \n \n \n
Marlee Ehrenfeld
\n Principal\, Chief Creative Officer
\n MIG
\n \;\n\n\n \n \n \n \n \n \n
Bob Nance
\n President &\; CEO
\n Push Marketing
\n
\n
\n
\nModerator:\n\n\n \n \n \n \n \n \n
Todd Kern
\n Chief Marketing Office
\n Frontwave Credit Union
\n  \;
\n LOCATION:Webinar Zoom Instructions to be sent by 5/6/2020 UID:e.784.24081 SEQUENCE:3 DTSTAMP:20260413T152851Z URL:https://chamber.sdbusinesschamber.com/events/details/marketing-insights-crafting-your-narrative-during-a-crisis-24081 END:VEVENT END:VCALENDAR